CV
Professional Summary
I'm a communications consultant covering the entire spectrum of digital marketing: strategy, production, and performance analysis. I shoot photos and videos with professional equipment, edit them into formats suitable for each platform, and insert them into editorial calendars that ensure consistency and timeliness in the brand's message.
In addition to social media publishing, I build targeted email campaigns to generate and nurture leads. I monitor metrics like reach, click-throughs, and conversions in real time, using data to optimize creativity, timing, and audience segmentation.
On the web front, I perform SEO and UX audits, design new pages, and transform traffic into measurable actions. By integrating content creation, distribution, and analytics, I help organizations stand out online and convert visibility into concrete business results.
Skills
SOCIAL MEDIA DESIGN MARKETING DATA ANALYST BRANDING
DATA ANALYST SEO STRATEGY PHOTO VIDEO
Studies
UNIVERSITY OF PAVIA | 2022-2024
MASTER'S DEGREE IN ECONOMICS AND BUSINESS MANAGEMENT
Thesis: "The Sharing Economy. The Case of Airbnb"
RATING: 110/110
UNIVERSITY OF PAVIA | 2019-2022
BACHELOR'S DEGREE IN MANAGEMENT
Thesis: "The Blue Ocean Strategy. The Nike Case."
RATING: 97/110
Work Experience
2022 - ongoing
Freelancer
Production and editing of professional photo and video content, editorial planning and distribution on social networks and email campaigns.
2025
Data Analyst
Collecting, cleaning, and modeling digital campaign data (social, email, web) and CRM; creating KPI dashboards in Excel/Looker Studio for management.
Work Experience
-
Introductory course to web analytics
-
SAP Technology Consultant
-
The costs of climate change: an introduction to sustainable finance
-
Generative AI Fundamentals
-
Introduction to Generative AI
-
Refinitiv Workspace Foundational Certificate
-
Microsoft Office Skills Certification
-
Google Digital Training - Digital Marketing Fundamentals
-
Communication strategies for effective relationships
-
Corporate ESG and Sustainability - 101 Level Masterclass
-
Communication Psychology Course
