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CV

Professional Summary

I'm a communications consultant covering the entire spectrum of digital marketing: strategy, production, and performance analysis. I shoot photos and videos with professional equipment, edit them into formats suitable for each platform, and insert them into editorial calendars that ensure consistency and timeliness in the brand's message.

In addition to social media publishing, I build targeted email campaigns to generate and nurture leads. I monitor metrics like reach, click-throughs, and conversions in real time, using data to optimize creativity, timing, and audience segmentation.

On the web front, I perform SEO and UX audits, design new pages, and transform traffic into measurable actions. By integrating content creation, distribution, and analytics, I help organizations stand out online and convert visibility into concrete business results.

Skills

SOCIAL MEDIA DESIGN MARKETING DATA ANALYST BRANDING
DATA ANALYST
SEO STRATEGY PHOTO VIDEO

Studies

UNIVERSITY OF PAVIA | 2022-2024

MASTER'S DEGREE IN ECONOMICS AND BUSINESS MANAGEMENT

Thesis: "The Sharing Economy. The Case of Airbnb"

RATING: 110/110

 

UNIVERSITY OF PAVIA | 2019-2022

BACHELOR'S DEGREE IN MANAGEMENT

Thesis: "The Blue Ocean Strategy. The Nike Case."
RATING: 97/110

Work Experience

2022 - ongoing

Freelancer

Production and editing of professional photo and video content, editorial planning and distribution on social networks and email campaigns.

 

2025

Data Analyst

Collecting, cleaning, and modeling digital campaign data (social, email, web) and CRM; creating KPI dashboards in Excel/Looker Studio for management.

Work Experience

  • Introductory course to web analytics

  • SAP Technology Consultant

  • The costs of climate change: an introduction to sustainable finance

  • Generative AI Fundamentals

  • Introduction to Generative AI

  • Refinitiv Workspace Foundational Certificate

  • Microsoft Office Skills Certification

  • Google Digital Training - Digital Marketing Fundamentals

  • Communication strategies for effective relationships

  • Corporate ESG and Sustainability - 101 Level Masterclass

  • Communication Psychology Course

LET'S WORK
Together

Contact me

VAT number: 14160690963

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  • LinkedIn

VAT number: 14160690963

VAT number: 14160690963

© 2025 by Samuele Cazzaniga. Powered and secured by Wix

© 2025 by Samuele Cazzaniga. Powered and secured by Wix

VAT number: 14160690963

© 2025 by Samuele Cazzaniga. Powered and secured by Wix

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